Any successful copy is going to tell a story. Just how well that story is told makes all the difference in whether or not a prospect turns into a customer. Here are a few tips to help you tell your story in a way that will hold the attention of the prospect and keep it all the way through to the close of the sale.
First, set the stage for your story. The idea is to grab the interest of the reader by presenting a situation that he or she can relate to. Ideally, the situation will form the basis
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