Whats just as important as the quality of your product and the organization of the site its located on? The copy that sells it, of course!
Consider your copy the same way youd consider yourself before going on an interview for a job. Youd be clean, youd look professional, and you might even rehearse a little bit about what you were going to say. Your copy should present itself like its going in for an interview as well this is your business speaking for itself, after all!
What are the
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