You should never tackle a list of keywords without first analyzing traffic and competition. Its a waste of time and resources to focus on keywords that are too competitive or dont get enough searches.
There is a specific formula I use to determine which keywords I want to focus on:
At least 1,000 monthly searches
No more than 30,000 pages in Google in quotes
No more than 10,000 results for allintitle
When you get your list of keywords from the Google keyword tool, it will tell you approximately
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