One of the most basic decisions for any business to decide when they are getting out there in the world is how or what to specialize in. When youre an online consultant working with offline clients, the situation is no different. The Internet is a big place, after all. What parts of it do you have personal expertise in, and which would you like to promote to your potential clients?
There are two major approaches to decide between to this end: working as a generalist or a specialist. There
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