A social media outlet that people often overlook is the forum. While sites like Facebook, Twitter, MySpace, and LinkedIn get a lot of attention when people are focusing on social media, many people forget about the saliency of forums when it comes to making a reputation for your business online.
The great thing about a forum is that its an easy place to establish a reputation of expertise. What you should absolutely not do is join a forum and start spamming it with ads for your business.
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