Most people starting a business forget about the most important part. They spend loads of time picking just the right product or service to sell. They'll carefully weigh the best kinds of office equipment to buy. They'll even fuss endlessly over their workplace decor.
But none of that holds a candle to what is most assuredly the core of any new business: you can't succeed until you master prospecting and selling!
"But I'm really good at what I do. Won't word just get out and people will find me
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