People love reviews. One of the reasons why Amazon.com became so popular (and theres a list the length of the Nile regarding why that site became one of the biggest deals on the Internet since Al Gore) is due to its extensive review system. Customers like to read about those who have bought the product or visited the store before they have done so themselves. Most people these days are savvy enough to realize the point of advertising they know that commercials are out there for a reason,
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