Most businesses spend a huge amount of time and money looking for NEW customers. We advertise, make phone calls, even travel cross country for meetings, all in the pursuit of the ever elusive stream of new customers.
What we're probably forgetting is that up to 80 percent of our sales growth can and should come from PAST customers. People who have bought from you before are pre-sold on you, your products, and services. It often just takes a simple reminder to get them
to buy again and again.
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