Saturday, December 29, 2012

Your Mobile Marketing Essential Guide

Mobile marketing is becoming more and more popular among business owners and this trend is not going away. Everywhere you turn you see people on their smart phones and mobile devices. As a business owner, you want to make sure you are taking advantage of this growing trend so that you can connect with new customers and put timely offers in the hands of willing buyers.
This short report will cover the most critical items you need to be aware of when it comes to mobile marketing for your

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Friday, December 28, 2012

The Power Of Forums

In most forums registered users are allowed to add a signature line underneath their name. Your signature will show up each time you make a post, which works in your favour, because in this way you will be subtlety promoting your business without spamming anyone. It is important that you post to the forum frequently, some forum posters don't bother to look at the websites of users unless they are regular users of the forum, and then they may eventually get curious. You have to build your

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Thursday, December 27, 2012

Easy Article Creation

Spin Rewriter: The Only Reliable Article Spinner on the Internet Today.
Hi There,
Being an internet marketer is difficult. That is very true, especially if one follows traditional methods of replicating web content. If you are a person like that, it is the best time to update your ways.

Apparently, the latest news about the major changes that search engines have made to their algorithms has affected many marketers negatively. And those affected people were not only black hat marketers,

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The Benefits of Tracking

What if Jonas Salk hadnt tested the polio vaccine? Or, what if Einstein never tested his theory of relativity? Do you think they would have been successful? In the science world, definitely NOT, and in the marketing world, testing is every bit as important if you want to achieve success.
Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what you use, tracking every

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Wednesday, December 26, 2012

Proving Your Offline Consultation Prowess

One of the most efficient ways to convince anybody that you know what youre talking about, no matter what the situation, is to provide physical proof of expertise. Sure, you can tell everybody under the sun that you play hockey like Wayne Gretzky, but its unlikely youll get much credibility on that front until you take the National Hockey League by storm. Once you have physical proof of your excellence regarding anything, people are much more willing to accept that youre a master at whatever

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Tuesday, December 25, 2012

Useful Exercise for Your Promotional Marketing Materials

Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in the marketplace.
The themes we explore and the fun we have doing this exercise are so central to an authentic approach to small business marketing that I

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Sunday, December 23, 2012

Why Link Popularity Will Matter Less to SEO

If you are a search engine optimizer you know how important link building is to your rankings. The problem is that these days most people are aware that link building works and have found ways to exploit and dominate the process.
I have heard stories ranging from Chinese sweatshop link builders to automated software solutions that essentially pollute the Internet with garbage (fake profiles, bogus blog comments, etc.). Anyone who attempts to game the system is usually doing everyone a

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Saturday, December 22, 2012

Niches Explained

If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?
According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".
Have you noticed that despite the closing of many businesses in these harsh economic times,

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Friday, December 21, 2012

Narrow It Down - But Not Too Much

One of the best things that you can do for your business whether its online or offline is to make yourself be seen as an expert in the field. Having that sort of weight behind you draws potential customers because they can sense that you know what youre talking about when it comes to your line of work. It keeps current customers coming back because they can be confident in your products and services. This is why having a reliable blog on your site can be such a huge gain in drawing in new

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Thursday, December 20, 2012

Three Reasons Why You Suck at Internet Marketing

If you spend any time browsing Internet marketing forums online you will see a disturbing pattern of people who call themselves Internet marketers. What they really do is give those of us who do the work of Internet marketing a bad name. I have come up with three things people do that will absolutely ruin their ability to make any money online.
All you do is try to sell me crap.
If all you do online is try to peddle products and offers, you might get some traffic and you may even make a sale

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Wednesday, December 19, 2012

What It Takes To Be A Successful Offline Consultant

If youre looking to go into consulting, remember that the real product youre selling isnt your expertise in a subject or your knowledge or even your advice. What youre actually selling is yourself.
Who you are is a full package. This means that you need to know yourself from soup to nuts, and understand who you are both as a person and a professional, and what exactly you can bring to the table when it comes to the needs of the client. This requires a great deal of self-awareness, as well as

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Tuesday, December 18, 2012

Keeping Your Site Updated With Wordpress Upgrades

If you use WordPress to power your websites, there will be times you need to upgrade. Luckily WordPress lets you know this right in the back office of your website. You will get a notification that WordPRess is ready to be updated, and a handy link you can click on to do it. Should you click it as soon as you see it? I am not so sure about that, here are some things to think about:
1. Is the release brand new? If the latest WordPress release is brand new you might want to hold off for

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Monday, December 17, 2012

Sunday, December 16, 2012

Affiliate Network Due Diligence

There are many horror stories about affiliate programs and networks. People have heard them over and over again, that some are even wary of joining one. The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product.
You do not want to be associated with these schemes. It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those

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Saturday, December 15, 2012

Setting Up A Blog In Just 4 Simple Steps

You have a small business, home business or hobby that you want to monetize. You want to build your online presence but have no start up cash. Do you give up? Hell, no. The web is so full of free options that you can build a new business website for free in less than half an hour. Taking it one step further you can build a trendy company blog in the same amount of time. That is right, you can have a company blog like all of the "big guys" in about the same time it takes you to shower in

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Wednesday, December 12, 2012

The Power of Twitter

Video: Brad talks about why you should be utilizing Twitter as part of your social media

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Tuesday, December 11, 2012

E-Books ? Profit-Pulling Powerhouses

E-Books are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your E-Book to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their

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Sunday, December 9, 2012

Smartphone App Advertisements Are Here To Stay

Smartphones have become a ubiquitous part of daily life, particularly for the younger set. Those of us who remember when cell phones first came out, roughly the size of a brick and just as heavy might be a bit bemused by the latest advances in technology. Nowadays, it seems as though the latest smartphones can do everything but physically make you dinner. There are definitely enough apps out there, however, to have the phone tell you how to make dinner, at the very least.
On that note, apps

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Saturday, December 8, 2012

Keywords And How They Matter To Off Page SEO

Your keywords are also important with regards to off-page SEO. Many people think they cant control factors that arent on their own websites, but this isnt true.
There are two important things you can do to ensure your off-page SEO is as effective as possible:
Make sure to seek backlinks from relevant sites.
Make sure to control your anchor text.
Relevancy
A relevant backlink is one that comes from a page that discusses something that is on-topic for your niche. If youre in the golf niche, you

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Thursday, December 6, 2012

Where to Find Outsourcing Staff

Here are a few tips on finding professionals to whom you can outsource your work requirements.
Online Jobsites
The best place to get outsourcing professionals is the online jobsites. The following is a list of 10 of the best of these sites.
GetAFreelancer (http://www.getafreelancer.com/)
ScriptLance (http://www.scriptlance.com/)
EUFreelance (http://www.eufreelance.com/)
eLance (http://www.elance.com/)
Guru (http://www.guru.com/)
RentACoder (http://www.rentacoder.com/)
PeoplePerHour

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Tuesday, December 4, 2012

Internet Marketing Glossary

Video: Brad explains what all the different internet marketing terms and acronyms are and what they mean.

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Monday, December 3, 2012

Exploring Your Sub-niche To Find New Opportunities

Weve spoken about the dangers of getting too specific. Now, lets talk about the advantages of being too specific, at least some of the time.
You want to have your business appeal to as many people as possible. This means that if youre a car repair shop, being able to show knowledge of everything from tires to chassis is a great way to rope in people who are interested in all levels of car repair. Youll be able to establish relationships with these people who will hopefully become repeat

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Sunday, December 2, 2012

Bridging The Gap Between Online And Offline Companies

With the advent of the Internet over the past couple of decades, it seems as though everybody and their mother is on the Internet. Of course, the level of proficiency that individuals and companies have when working with the Internet is as varied as there are clouds in the sky. Some companies have really figured out how to use the Internet as a formidable marketing tool and are experts of the highest degree others are still wondering what www happens to stand for.
If you happen to be an

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Saturday, December 1, 2012

Customers Make Great Affiliates

So, let's take a look at what you're going to do with your long term customers in regards to turning them into affiliates. Understand that when we talk about this, it may not be suitable to do so depending on your product. Turning any one of these resources into affiliates is especially important in the world of online marketing software or info selling, because after all, affiliate marketing is at least 20% of the whole picture. That's a huge chunk.
Well, after telling you that I'm going to

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