Tuesday, December 25, 2012

Useful Exercise for Your Promotional Marketing Materials

Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in the marketplace.
The themes we explore and the fun we have doing this exercise are so central to an authentic approach to small business marketing that I

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