Weve spoken about the dangers of getting too specific. Now, lets talk about the advantages of being too specific, at least some of the time.
You want to have your business appeal to as many people as possible. This means that if youre a car repair shop, being able to show knowledge of everything from tires to chassis is a great way to rope in people who are interested in all levels of car repair. Youll be able to establish relationships with these people who will hopefully become repeat
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